"There are certain objects that accompany us through becoming ourselves. The jean is one of them." — James Shaw

The Peace 90's Taper Jean is a silhouette remembered rather than recreated — relaxed, easy, familiar rather than fashionable. Cut and made in Portugal from 13oz regenerative cotton woven by Candiani in Italy. The first piece of The Uniform, built to develop character and remain.

Across two episodes of menSwear by a Woman, James offers one of the most candid conversations we've heard on what it takes to run a brand — the doubts, the sacrifices, and the determination required to build, and then rebuild.

Episode 231 goes deep on the realities of Albam; Episode 250, "From Albam to Peace: On Beginning Again," picks up the thread with Peace — honouring what came before, without being defined by it.

Five pieces. No seasons. No trend-driven detours. Just a uniform, built to last.

Peace is a new menswear label from James Shaw and Simon Jobson, made in small batches in Portugal and grounded in three values: craft, connection and restraint. Simon calls it "a gentle act of rebellious care." We think that's exactly right.

Originally covered by Clothes Make the Man (clothes-make-the-man.com)

Two of British menswear's most considered minds have joined forces. James Shaw (Albam) and Simon Jobson (Dr. Martens, Aquascutum) have launched Peace — a uniform of five essentials, made for permanence rather than fashion cycles.

— As featured on TheIndustry.fashion

Most clothing brands begin with clothing. Peace didn't.

A jean is never just a jean — the Peace Zine is where we explore everything that shaped it before it became one.

It All Begins Here

Peace Begins Within, what does it mean, why is the brand called that?