MADE IN PORTUGAL

A UNIFORM FOR LIVING FULLY ON YOUR OWN TERMS.

SHOP NOW: THE UNIFORM

Quick View

'O' Neck T Shirt

£100.00

245gm “double jersey” Interlock 100% Organic Cotton
‘P’ Embroidery on torso
Made in Portugal in small batches

DETAILS: Twin-needle rib collar, hem and sleeves with tonal signature peace ‘P’ embroidery and authentication hallmark hologram inside.

FIT: A relaxed silhouette. Designed to disappear into daily life and become the foundation everything else is built on. Built for repeated wear the fabric will retain its structure and soften with time.

KLARNA (UK Only): Spread the cost and pay in 3 interest free installments of €33.34

RETURNS & REFUNDS: If you are not satisfied with your order you have 14 days to return the item for a full refund.

Size Chart & Measurements

Model is 185cm / 6’1” and is wearing a size 32/32

Unsure about sizing? Email us and we talk you through our sizing.

Size:

A LIFETIME OF EXPERIENCES IN 5 OBJECTS

SHOP THE PEACE UNIFORM

Back view of a person wearing blue jeans and a white shirt, standing by the ocean.

VIEW THE UNIFORM

Where Peace begins. A foundation of simplicity.

“Jeans and a white T have always been the starting point. It’s a blank canvas or a full stop. There is rarely a time when it doesn’t work.” James Shaw. Founder.

Quick View

'O' Neck T Shirt

£100.00

245gm “double jersey” Interlock 100% Organic Cotton
‘P’ Embroidery on torso
Made in Portugal in small batches

DETAILS: Twin-needle rib collar, hem and sleeves with tonal signature peace ‘P’ embroidery and authentication hallmark hologram inside.

KLARNA (UK Only): Spread the cost and pay in 3 interest free installments of €33.34

RETURNS & REFUNDS: If you are not satisfied with your order you have 14 days to return the item for a full refund.

Size Chart & Measurements

Model is 185cm / 6’1” and is wearing a size 32/32

Unsure about sizing? Email us and we talk you through our sizing.

Size:

EXPLORE THE JOURNAL

The Peace Zine

THE 90s TAPER JEAN

"There are certain objects that accompany us through becoming ourselves. The jean is one of them." — James Shaw

The Peace 90's Taper Jean is a silhouette remembered rather than recreated — relaxed, easy, familiar rather than fashionable. Cut and made in Portugal from 13oz regenerative cotton woven by Candiani in Italy. The first piece of The Uniform, built to develop character and remain.

PODCAST: Menswear by A Woman

Across two episodes of menSwear by a Woman, James offers one of the most candid conversations we've heard on what it takes to run a brand — the doubts, the sacrifices, and the determination required to build, and then rebuild.

Episode 231 goes deep on the realities of Albam; Episode 250, "From Albam to Peace: On Beginning Again," picks up the thread with Peace — honouring what came before, without being defined by it.

PRESS: Clothes Make the Man

Five pieces. No seasons. No trend-driven detours. Just a uniform, built to last.

Peace is a new menswear label from James Shaw and Simon Jobson, made in small batches in Portugal and grounded in three values: craft, connection and restraint. Simon calls it "a gentle act of rebellious care." We think that's exactly right.

Originally covered by Clothes Make the Man (clothes-make-the-man.com)

PRESS: The Industry Fashion

Two of British menswear's most considered minds have joined forces. James Shaw (Albam) and Simon Jobson (Dr. Martens, Aquascutum) have launched Peace — a uniform of five essentials, made for permanence rather than fashion cycles.

— As featured on TheIndustry.fashion

The Clothing Is Just Proof.

Most clothing brands begin with clothing. Peace didn't.

Why we make in Portugal?

A jean is never just a jean — the Peace Zine is where we explore everything that shaped it before it became one.

Why the uniform?

It All Begins Here

Why Peace Begins Within?

Peace Begins Within, what does it mean, why is the brand called that?

A UNIFORM FOR LIVING FULLY ON YOUR OWN TERMS.

SHOP NOW: THE UNIFORM

A LIFETIME OF EXPERIENCES IN 5 OBJECTS

Everybody. Every wear. Live in Peace.